New Research Finds that Big Brands are Rediscovering YouTube

By Jillean Kearney on October 15, 2015

Within the past year, YouTube's viewership has surged. The uptick in interest is largely due to mobile device usage. As a result, big brands have started to pay attention and take advantage of the platform's rising popularity.

Google's CFO Ruth Porat reported that consumer viewing time on YouTube increased 60% between July 2014 and July 2015. Mobile Youtube consumption doubled within the same time period.

The increase in viewership has impacted advertising revenue as the increased usage is appealing to advertisers. This year, YouTube is expected to rake in $1.55 billion in advertising revenue.

Another appealing concept to big brands? The platform's rising young consumer base of millennials is willing to follow brands. A survey by Animoto found that 75.5% of viewers between the ages of 18-35 follow brands on YouTube. YouTube presents an opportunity to start getting their message to young consumers before they reach spending age.

Read more over at Social Media Examiner. 

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October 15, 2015
Categories:  Content Managers
Keywords:  Video ContentYouTube

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