Panda, Google's notorious algorithm update that targets spam, was launched back in 2011. Now, Panda has officially become a part of Google's core ranking algorithm.
No one knows for sure when this official change happened. Search Engine Land cites a Panda guide written by Jennifer Slegg that was approved by Google's PR team as confirmation of the core ranking algorithm update.
Google's PR Team released the following statement:
"Panda is an algorithm that's applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly."
Google hasn't released much else in terms of what SEOs can expect from Panda in the future, but we'll post more information as it becomes available.Add a Comment | Back to Top
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