Pinterest Introduces Price-Drop Alerts to its Buyable Pins

By Jillean Kearney on December 18, 2015

Pinterest recently entered the eCommerce world by introducing a "Buy" button to pins.

Now, the social network is making further eCommerce moves by introducing price-drop notifications for Buyable Pins.

According to Pinterest, it has more than 1 million price drops a day from brands taking advantage of its eCommerce capabilities (Kate Spade, for example).

Thousands of new merchants have been added to the platform recently, as well as new eCommerce platforms IBM Commerce, Magento and Bigcommerce. 

The price drop alerts are being added as an attempt to generate additional revenue for a future IPO offering.

Via Ad Age.

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December 18, 2015
Categories:  Content Managers
Keywords:  Pinterest

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