Pinterest & LinkedIn Both Announce Big Updates this Week

By Jillean Kearney on June 17, 2015

Pinterest & LinkedIn Both Announce Big Updates this WeekIt's been a big week for Pinterest and LinkedIn. Both social networks have released big updates to improve their respective user-experiences.

Pinterest has tweaked its search algorithm in order to help users find exactly what they're looking for faster. The new search interface will now display all search results (users, boards, pins) together as opposed to hiding different types of results behind filters. It will also now present pinners with the platform's trending topics, and these will be displayed once the search bar is tapped.

Additionally, the social network is giving users the ability to become verified, similar to Twitter. Verified users will now have red check marks beside their profile names. This new feature is being implemented to help Pinterest users know whether they're pinning/shopping from a real brand's pin board, and not a fraudster. Pinterest is currently working with select brands to get them verified. Read more over at Mashable. 

LinkedIn redesigned and relaunched Pulse, it news-aggregator app, for both iOS and Android. The redesign is heavily focused on personalizing reader experiences for each individual user.

The old version of the app asked users to follow different "channels" (topic categories) and they would then be presented with a stream of content relevant to what they selected.

The new Pulse doesn't require and channel following upon download. A user just needs to login using their LinkedIn credentials, and they will be given news based on the industry that they work in, connections and what they follow.

"Instead of slapping features on to the old reader app, we decided to completely redesign the new Pulse experience from the ground up," explains Pulse founder Akshay Kothari, in a blog post. "The new Pulse app focuses on delivering you personalized news - news that is powered by your professional world." Read more on LinkedIn's Blog.

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June 17, 2015
Categories:  Content Managers

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