Quick & Easy Tips for Making Your Headlines Increasingly Clickable

By Jillean Kearney on March 19, 2015

How to write better headlines.Did you know that eight out of ten people read a headline and nothing else?

So, only two out of ten people read past the headline.

Those numbers aren't the greatest. 

That's what makes headline writing so tricky. 

You have a very small space to accomplish the difficult task of capturing someone's attention.

You also have to make sure your headlines work for all of the places that your content will be discovered – Google, Twitter, Facebook, LinkedIn, etc.

Below are five quick and easy tips that you can start applying now to make your headlines instantly more clickable.

What Makes A Good Headline?

  • 65 characters max – search engines will cut off everything after this

  • Six words is the perfect length as people generally scan the first three and last three words of a headline

  • Adding "you" and "your" makes headlines more effective as they speak directly to the reader and mimic a personal conversation

  • The use of negative words taps into a reader's insecurities, so use words like "stop", "no" and "without"

  • People respond to numbers (digits, not words) because it implies efficiency – the higher the number the better

How to Test Your Headlines

CoSchedule provides a free tool called Headline Analyzer that will "score your headline quality and rate its ability to result in social shares, increased traffic, and SEO value".

The tool also offers tips on individual components of each headline you enter. The tool will also show you how your headline will appear in search results.

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March 19, 2015
Categories:  Content Managers
Keywords:  ContentCopywriting

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