Search Engine Land listed out five common mistakes that SEOs make in regards to link-building and content strategy. These mistakes can end up impacting traffic.
One such mistake is only building backlinks to a site's homepage. It might seem like a good idea to point all external links to a homepage because it's the beginning step of most sales funnels.
It's a much better strategy to link to internal pages. Users will get to the pages and information they want faster.
"Linking deep helps you build the overall SEO value for your site, too – the more high-value pages you have, the more opportunities you have to achieve search engine visibility. It's a win-win," Pratik Dholakiya wrote.Add a Comment | Back to Top
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