The Google Mobile Update – A Month Later

By Jillean Kearney on May 27, 2015

The Google Mobile Update – A Month LaterEarlier this year, Google struck fear into the hearts of SEOs across the globe by announcing that it would be rolling out an update that would be using mobile-friendliness as a ranking factor.

The update, coined Mobilegeddon, was predicted to totally upset a businesses' digital success if they didn't have a mobile-optimized website. 

The update was rolled out on April 21st. Just a over a month later, the results of the update have shown that 10% of the most visited websites in the world didn't pass the update's mobile-friendly test. In fact, 44% of all Fortune 500 companies’ websites failed.

Some of the the update's biggest losers were Reddit.com (mobile search visibility dropped 27%) and NBCSports.com (down 28%).

Why mobile search impacts revenue and business goals:

  • For brands that have made a big social media push – social users are increasingly accessing these platforms from their phones and expect a mobile-friendly experience when they follow a link to your website.

  • Google users that are completing searches via their phones are more results-focused, this means the path-to-purchase is quicker (A study by iAquire and SurveyMonkey shows that 70% of mobile Googlers lead to conversion on websites within an hour).

Read more about mobile search visibility's impact on businesses over at Econsultancy.

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May 27, 2015
Categories:  Content Managers
Keywords:  MobileOn-Page SEO

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