Earlier this year, Google struck fear into the hearts of SEOs across the globe by announcing that it would be rolling out an update that would be using mobile-friendliness as a ranking factor.
The update, coined Mobilegeddon, was predicted to totally upset a businesses' digital success if they didn't have a mobile-optimized website.
The update was rolled out on April 21st. Just a over a month later, the results of the update have shown that 10% of the most visited websites in the world didn't pass the update's mobile-friendly test. In fact, 44% of all Fortune 500 companies’ websites failed.
Some of the the update's biggest losers were Reddit.com (mobile search visibility dropped 27%) and NBCSports.com (down 28%).
Why mobile search impacts revenue and business goals:
For brands that have made a big social media push – social users are increasingly accessing these platforms from their phones and expect a mobile-friendly experience when they follow a link to your website.
Google users that are completing searches via their phones are more results-focused, this means the path-to-purchase is quicker (A study by iAquire and SurveyMonkey shows that 70% of mobile Googlers lead to conversion on websites within an hour).
Read more about mobile search visibility's impact on businesses over at Econsultancy.Add a Comment | Back to Top
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