The New York Times Experiments with Publishing Content on WhatsApp

By Jillean Kearney on July 08, 2015

The New York Times Experiements with Publishing Content on WhatsAppThe New York Times is experimenting with WhatsApp as a fun and creative way to get news to its audience. The paper is using the messaging app to deliver updates directly to readers about Pope Francis' visits to Ecuador, Bolivia and Paraguay.

The Pope's tour began earlier this week, and will last nine days. Throughout the tour, the New York Times will be sending WhatsApp message updates to everyone that has signed up for the experiment. 

Signup instructions were included in a post announcing the news delivery experiment. The steps are easy:

To subscribe to this account:

1. Download WhatsApp on your phone.

2. Save this number, 347-346-3429, in your phone’s contacts.

3. Text “POPE” to that number via your WhatsApp account.

Danielle Rhoades Ha, a Times spokesperson, spoke to NiemanLab. She stated that it is “too early to discuss the WhatsApp experiment," so there are no metrics to measure yet. 

Read more over at NiemanLab. 

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July 08, 2015
Categories:  Content Managers

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