The Underrated Twitter Metrics that You Should Pay Attention To

By Jillean Kearney on April 22, 2015

Econsultancy laid out five not-so-common Twitter metrics that can provide more in-depth analysis into impressions and engagement.

"Followers per retweet" is first on the list.

While the quantity of your own followers is an important metric to track, it's also a good idea to pay attention to the amount of followers that the people who re-tweet you have. 

"If a post on your Twitter account had 1,000 retweets, and each account that retweeted has 100 followers, your real potential reach is 100,000. If you’re being retweeted regularly, it’s a sign you’re in tune with your customers’ hopes and dreams – a great start for further smart metrics," Chloe Basterfield wrote.

Read more over at Econsultancy

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April 22, 2015
Categories:  Content Managers

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