For marketing teams, a social media calendar can be a huge help in visualizing a social strategy. It's an easy way to plan ahead and keep on track.
Buffer, put together an in-depth how-to for creating a social media calendar.
The first step that Buffer outlines is to create categories (post types) that all regularly-scheduled social posts can live under. Examples of categories include: Blog posts, announcements, tips, etc.
Buffer also suggest planning ahead for special events in you social media calendar. It's a great idea to write posts for holidays and product launches well in advance as it eliminates the chance of forgetting or missing an opportunity/post.Add a Comment | Back to Top
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