Understanding and Optimizing Content for Google's Featured Snippet Box

By Jillean Kearney on February 09, 2016

For the past few years, Google has been making a lot of changes to refine the way it displays search results in order to provide the best experiences for its users.

A big change is the increasing number of Featured Snippets that Google displays on search results page.

A Featured Snippet isn't always shown in search result pages, but usually appears when a user types a question in Google's search bar.

A Featured Snippet appears at the very top of a search result page, and is displays content from one the pages ranked on that specific results pages.

The snippet directly answers the question the user searched for, and saves them the extra step of visiting the page.

Below is an example for search query "how to make chocolate chip cookies."


Featured Snippets have been a tough nut to crack for many people that work in or with search engine optimization. There are many conflicting ideas about how to optimize content to appear within A Featured Snippet.

HubSpot did some in-depth research and analysis into how to optimize content for Featured Snippets. You can read it here. 

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February 09, 2016
Categories:  Content Managers
Keywords:  Off-Page SEOOn-Page SEO

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