Wall Street Jumps on the Snapchat Bandwagon

By Jillean Kearney on November 25, 2015

About two months ago at the launch of the Nasdaq Entrepreneurial Center, Nasdaq launched its Snapchat presence. 

The Nasdaq Entrepreneurial Center is a non-profit that targets young entrepreneurs. Nasdaq's new Snapchat strategy is aiming for the same target. The brand is hoping to sway Snapchat users to one day list their companies on Nasdaq.

So far, Nasdaq has been using Snapchat to provide a sneak peek at bell ceremonies and it's office culture. The plan is to use the app to post stock marketing info and news on Snapchat before it breaks on any other platform.

“It’s a way to get out information with low production costs and it’s a new outlet to communicate,” Josh Machiz, Nasdaq’s director of integrated marketing, said.

Via Digiday.

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November 25, 2015
Categories:  Content Managers

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