What Facebook's Impending "Dislike" Button Could Mean for Brands

By Jillean Kearney on September 21, 2015

Last week during a Q&A session, Mark Zuckerberg revealed that Facebook is experimenting with ways to enable Facebook users to express emotions other just "Like".

"People have asked about the 'dislike' button for many years. Probably hundreds of people have asked about this, and today is a special day because today is the day that I actually get to say we are working on it, and are very close to shipping a test of it," Zuckerberg said.

The new Dislike button won't work to down vote posts, but to provide a way to support a post in which liking it may be inappropriate or insensitive (like a post announcing that someone has passed away).

For brands, the dislike button could potentially have a huge impact on how the Social Network is used. Content marketing campaigns, for example, can garner big numbers of dislikes if users aren't impressed with the content.

It may also impact the metrics that brands capture and analyze. Dislikes will have to be counted and used to understand the success of Facebook campaigns.

Read more over at Econsultancy. 

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September 21, 2015
Categories:  Content Managers
Keywords:  Facebook

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