What Marketers Need to Know About Meerkat & Periscope

By Jillean Kearney on June 10, 2015

Periscope and Meerkat streams have been popping up all over Twitter feeds for the past couple of months. 

Both live-streaming apps have made big splashes in the digital marketing sphere. The two apps are very similar. They both allow users to record video via their mobile phones (without any time restrictions and without eating up any device storage). Audiences are able to watch a user's videos in real time.

It's a great way to reach and entertain your Twitter followers.

Meerkat was the first to launch earlier this year in March. Within a month, more than 120,000 people signed up for the service and brands started using it right away.

The catch was that users needed a Twitter handle to use the app in order for Meerkat to access Twitter's social graph. Twitter decided to capitalize on this new trend by purchasing a similar app, Periscope, later in March. Meerkat's access to Twitter's social graph was closed off.

Periscope does have a few benefits over Meerkat:

  • Periscope users have 24 hours after a live-stream to replay the video, whereas a Meerkat video disappears as soon the streamer stops recording
  • Periscope offers metrics like number of viewers and retention
  • Periscope is instant, and Meerkat has a 30 second delay

"It’s certainly worth experimenting with either just to see if you have an audience ready to view your content as an event, rather than on-demand," Christopher Ratcliff wrote for Econsultancy. Read the full post. 

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June 10, 2015
Categories:  Content Managers
Keywords:  TwitterVideo Content

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