What to Do with Your Old, Outdated & Not-So-Great Content

By Jillean Kearney on August 25, 2015

What to Do with Your Old, Outdated & Not-So-Great ContentGoogle is currently rolling out its Panda 4.2 Update, a roll out that will take months to complete.

Panda rewards websites that have high quality content with high rankings on search result pages.

It also kicks poor quality content to the very bottom of search results.

Search Engine Land put together a list of what to do with the poor quality content that results in a website's Panda penalization.

One tip is: "Don’t Delete It — Optimize It." While new content is always a necessary component of good SEO, it's quicker to update and optimize old content (that was was once relevant and well-ranked) than create something entirely new. 

When optimizing old content, don't create a new URL: "Many would create an entirely new page to replace the outdated content to get more pages added to the index. That works, but I’d prefer to update the existing content to keep all the authority in one place. That URL ranks well for a reason. Why create a new page and start all over? You also eliminate competing with yourself by keeping all updates on one URL," Erin Everhart wrote.

Read more over at Search Engine Land. 

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August 25, 2015
Categories:  Content Managers
Keywords:  On-Page SEO

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