Podcasts are having a moment right now, and they've become a great tool for content marketers to reach and connect with their audiences.
CMSWire's Dennis Shiao spoke to the experts to find out how starting a podcast can benefit a brand.
Seth Price, VP Industry Relations at Placester, hosts a podcast called The Craft of Marketing in which he interviews marketing experts.
"Podcasts allow us as a company to humanize what we do," Price said. "The consumer journey is so fragmented today, it's no longer enough to blog, create video and engage on social. You have to create experiences for the micro-moments that consumers have every day."
Podcasts also provide a great opportunity to gain subscriptions. A good, engaging podcast that's relevant to your audience can become part of a listener's routine. "And that relationship is closer and more consistent than other forms of media. I may visit your company's blog, for instance, but it's not part of my daily routine. Even among subscriptions, not all are created equal. While I eagerly anticipate episodes of my favorite podcasts, I rarely get excited over the latest issue of an email newsletter," Shiao wrote.Add a Comment | Back to Top
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