Why It's Time for Marketers to Start Using Often Overlooked Video Tweets

By Jillean Kearney on December 21, 2015

Video is becoming an increasingly important tool for marketers. 

YouTube users watch hundreds of millions of hours of video a day. Facebook has 8 billions video view per day, and Snapchat has 6 billion.

One platform that most marketers have yet to take advantage of is Twitter video, partly because the social network has been slow to get into video. But video Tweets have become a great, but overlooked, way for marketers to use video as part of their social media strategy.

For example, Sean O'Neal (president of Adaptly) spoke to Social Times about a Twitter campaign he ran for a new TV Land comedy, The Jim Gaffigan Show, using video Tweets. O'Neal stated that the engagement metrics for video Tweets was up to seven times higher than image Tweets. O'Neal did caution that video content must be fresh and relevant in order to see high engagement metrics.

Buffer has more info about how marketers can get started using Twitter video.

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December 21, 2015
Categories:  Content Managers

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