Why LinkedIn Should Be A Big Part of Your Marketing Strategy in 2016

By Jillean Kearney on December 30, 2015

LinkedIn's user count currently sits at over 400 million users, and that number continues to grow at an impressive rate. The numbers, coupled with professionals' need/want to network, makes the social network a great asset to any marketing strategy.

Jane Popick of Dasheroo outlined three reasons why, in 2016, LinkedIn should be a big part of any marketing strategy for Inc.com. One of the three is "Free Advertising for Your Content."

Dasheroo re-posts important blog posts in their entire form on LinkedIn and then share it as an update on LinkedIn. Popick says that, this way, the brand gets "triple miles" on the content.

The brand also links to other articles at the end of each blog post published on LinkedIn.

Read more over at Inc.

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December 30, 2015
Categories:  Content Managers

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