Why Search Marketers Should Stop Overlooking Bing

By Jillean Kearney on June 03, 2015

Bing is often overlooked in favor of Google for pretty much everything, especially CPC campaigns. But when used correctly, search marketers can gain great value for less (compared to Google).

According to Econsultancy, Bing ads averaged out to $0.78 per click last year, while Google sat at around $0.93.

"In direct comparisons of verticals, Bing had a CPC equal to or lower than that of Google in seven out of eight. In verticals with an older target market, Bing can be even more effective as its users are traditionally weighted towards a higher age than Google's, especially 55-64 year olds," Jon Myers wrote.

Read more over at Econsultancy

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June 03, 2015
Categories:  Content Managers

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