Why SEO & Content Marketing Go Hand-in-Hand

By Jillean Kearney on February 20, 2015

The relationship between SEO and content marketing has become a little muddled. Look at this headline as an example: "Will Content Marketing Overtake SEO Completely in Upcoming Years?"

The truth is that SEO and content marketing go hand-in-hand. You can't have one without the other. They're BFFs.

"SEO makes demands. Content marketing fulfills those demands," Neil Patel wrote for KISSMetrics.

The biggest component of SEO is keywords, and content marketing provides opportunities to use them.

Google rewards sites that have quality content that provides value to human readers, and content marketing is the easiest way to fulfill the search engine's requirements.

Read the full post over at KISSmetrics.

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February 20, 2015
Categories:  Content Managers

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