A style guide, a set of content rules, provides all writers with a readily available source that outlines every one of your requirements for composing and presenting quality content, while staying on-brand.
Determining whether you can use a particular photo (one that you found via Google, for example) to illustrate a blog post without breaking any copyright laws isn't always easy.
A high bounce rate can be an indication of poor site structure, confusing design, subpar copy – essentially, a bad user-experience. Check out ouraction items to help avoid or remedy a high bounce rate.
On Saturday, Google issued many manual actions (search engine result penalties) for "unnatural outbound links." These penalties were issued by Google's manual actions team to sites that use outbound links as a way to manipulate search results.
Google recently announced that it will be making updates to the mobile-friendly algorithm in May. Now, a month before the update, Google has begun displaying a new type of warning to site owners if their site is not mobile-friendly.
Content curation, the art of searching out relevant information for your audience from a variety of online sources to then share via your own communication channels, has become an important daily ritual for many a digital marketer.
Websites boasting beautiful collections of high-resolution, royalty-free images are popping up all over the place thanks to the good will of talented photographers and agencies. Check out our list of the best websites to source royalty-free stock photos for your online needs.
Web pages containing videos are 50 times more likely to rank on the first page of Google than those without. That's because people really, really like to watch videos online.
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