Optimizing images for search engines is a very easy way to improve on-page search engine optimization. By correctly describing images – and using proper keyword placement – in file names and alternative text fields, you can help boost organic search rankings.
Page titles, or title tags in SEO speak, are one of the most important elements of on-page search engine optimization. This is what you need to know about writing a user- and search engine-friendly title tag.
Google Calendar is a great platform to host your editorial calendar. It's easy-to-use, flexible and moving things around is simple and seamless. It's also easily shareable, making it possible for multiple content contributors to collaborate on ideas and gain visibility into what is in production/go-live dates.
A call-to-action (CTA) is a button or link placed on your website that guides users to complete a task – like filling out a form or downloading an eBook. CTA's are a great way to make sure that your website is working for you and getting you to your business goals.
Google is starting to experiment with a brand new format of search results, which will eventually enable public figures and business to manage a one-way content feed that is directly built into search results pages.
Your site's internal search bar can be mined for valuable metrics and insights about your visitors. This data can be leveraged to improve your SEO strategy, user-experience and conversion rates.
Social media is a quick, easy and cost-effective way to spread your content out across a number of platforms and get it in front of as many eyeballs as possible. But no two social networks (and their user-bases) are alike, and each one should be approached differently.
Keyword research is a lot like detective work. It involves piecing together what content is in demand within your market with which terms and phrases people are searching for to find it.
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