Google has many free tools that are easy-to-use and be can highly valuable for every digital marketer. These are the top eight free offerings from Google that should be in every marketer's tool box.
Google provides two free tools that marketers can take advantage of to increase their presence within the search engine's results pages and to boost search traffic.
Facebook, YouTube, LinkedIn and Twitter all have hidden features that can make a marketer's job a little easier. For example, did you know that YouTube's Fan Finder program provides free pre-roll ad space?
Short answer: No. While meta keywords have become a defunct SEO element, meta descriptions still have value to your website.
There is a lot of room for contesting creativity on Pinterest, which is why the social network has become a favorite place for brands to dole out prizes. The site rolled out its official set of contest rules and guidelines with the launch of its business accounts, and they're much more flexible than other social networks. Other than Pinterest's official rules and terms, here's what you need to know to pin your way to a perfect Pinterest contest.
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