Here is the recording of my presentation for my 'Thinking Beyond the Website' presentation at this years Gilbane CMS conference in Boston.
The key idea was this. Digital marketing is getting more and more complex every day and in order to find the right solution for your situation, you need to ask the right questions - both for yourself, and your vendors and partners.
It's about 15 minutes long, but feel free to skip through it :)
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