Not too long ago, The Washington Post's website wasn't doing too well.
It had become over-stuffed with content and ad hoc features/functionality – and as a result, the website had become painfully slow to load.
Some desktop users were forced to wait 8 seconds for a page to load. That's not an ideal user-experience.
Gregory Franczyk, chief architect at The Washington Post, spoke to Digiday about what actions the publisher took to optimize performance and cut load times by 85%.
The process was a long one. A few years back, The Washington Post Team started meticulously combing through all website elements and features in order to get rid of redundancies and fix any issues that ate up too much code weight.
The Post also adopted a lighter image format, WebP, from Google. This format cuts each image's size by one third without sacrificing quality. The publisher also boosted performance by using a custom software tool, Pagebuilder, that compresses/streamlines a page's code design.
Now, The Post has significantly dropped its "perceived completeness" time" (the publisher's term for how long it takes for a page to appear complete to the reader) to 1.7 seconds.Add a Comment | Back to Top
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