Bing Launches Native Ad Service in Beta on Portal

By Jillean Kearney on July 21, 2015

Previously, we wrote about how it may be time for marketers to stop overlooking Bing as a formidable lead generator.

Now, Microsoft is making more moves in the online ad space.

Earlier this week, Bing Native Ads (an extension of Bing Ads) was launched in beta.

The aim of the beta test is to use search intent signals to inform which native ads appear on the portal.

Ads that appear on the portal can be targeted using search query data, contextual signals and user activity on an advertiser's own websites. Additionally, ads can be targeted like Bing's search ads using location, device, time, day and remarketing.

As of right now, the portal (in the US only) is the only property that Bing Native ads will be served. New markets will be introduced later this year.

The launch is timely as a recent survey by the Association of National Advertisers found that about 60 percent of polled advertisers increased their native ad budgets by 55% in 2014 over 2013.

Via Marketing Land.

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July 21, 2015
Categories:  Web Strategists

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