Brand Content Sees Rise in Popularity & Engagement

By Jillean Kearney on June 22, 2015

Brand Content Sees Rise in Popularity & EngagementLast quarter, engagement with brand content was 52% higher than the same time frame last year. 

Brand content, in total, saw almost 13 billion likes, shares, favorites and comments across Facebook, Instagram and Twitter in Q1.

According to data from social analytics firm Sharablee, brand content's engagement is growing at a faster rate than brands can create content.

Brands can't keep up.

For example, the average number of tweets posted by a brand increased 16% in Q1. but the number of engagement actions (retweets, favorites) increased by 32%. 

Read the full story over at AdAge. 

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June 22, 2015
Categories:  Web Strategists

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