Why Your CMS Should Be the Central Hub of Your Digital Experience

By Jonathan Voigt on May 05, 2017

Personalization has become a major trend that is taking the marketing world by storm and bringing great benefits to businesses that are able to properly leverage it. In fact, up to 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience, so we know that it is actively having a tangible impact on conversions and revenue.

All personalization initiatives require and are built around analytics insight and the two go very much hand-in-hand. Unfortunately, not all companies are yet successful at integrating all their properties in a way that gains them key insights. Without gathering data across system and funneling it through a central hub CMS, you could be missing out on valuable trends and insight into the habits of your customers that could be instrumental to your personalization strategy.

1. Simplify your integration process and save time

Integrating with a lot of systems is a necessary yet often time-consuming part of building your online presence. From POS systems and CRMs to analytics and eCommerce, there’s an endless supply of system integrations available.

Most businesses will take all these systems and integrate each of them individually, which takes a long time to set up. The issue with this approach is not only how long it takes, but how limiting it is in terms of future integrations, as every time you want to add a new system you will have to integrate it all over again with every other system.

With a central hub, on the other hand, you can tie all your integrations together into your hub, so that every time you want to add a new system you only need to integrate it with the central hub, rather than manually integrating it with every other system. Instead, the central hub CMS will integrate it automatically with all other platforms, bringing in a single unified solution where everything is connected together.

2. Push your content out to your digital channels more efficiently

On the other side of the spectrum, a central hub is also a great way to push content out to a variety of channels from a single platform. I’m sure you have content that you’d like to deliver through a variety of channels in a consistent way: website, mobile app, kiosk, etc.

Bringing all your content into one place, formatting and adjusting it and then sending it back out to a variety of channels is a very efficient approach that will save you time and reduce the risk of error.

For example, if you have a different platform for your website and your users’ portal login, you will have to go into each system separately and update the content accordingly, ensuring that it is consistent. By tying them together, you can cut down the time it takes you to update content by half. All you need to do is go into your central CMS hub, update your content there and then push it out to your website and portal login simultaneously.

 

A central hub CMS is a great way of simplifying your system integrations process while making it as easy as possible to push content to your digital channels and to reduce messaging errors.

The next step is finding the right CMS that will work with your integrations, your personalization needs and your ongoing scalability and flexibility needs.

We hope you find our insights helpful into how you can architect and manage your digital properties!

 

If you would like to find out more about how Agility CMS can help you, request a free demo now.

 

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May 05, 2017
Categories:  Web Strategists

All your digital properties. One platform.

Tired of having to update content in multiple systems? Manage all your digital presence though one integrated platform

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