Digital Marketing Budgets Set to Increase This Year

By Jillean Kearney on February 27, 2015

Digital marketing is becoming a bigger budgetary priority for brands this year.

Econsultancy's Marketing Budgets 2015 Report found that 77% of marketers say their companies plan to increase investment in 2015.

That 77% is an 8% increase from last year, and a 13% increase from six years ago.

In regards to how much digital marketing budgets are set to increase this year, the average is 27%, the same percentage as last year.

The report also found that 34% of surveyed organizations allocate more than half of their overall marketing budgets on digital.

Read more over at Econsultancy.

 

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February 27, 2015
Categories:  Web Strategists

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