It's the "Age of Mobile".
Currently, more than half of email opens happen via smartphones.
So it's very important that email campaigns and websites are mobile optimized to capture your target consumer's attention.
If you're a little behind the curve, CMS Wire has outlined the three buckets that mobile optimization can be categorized within:
1. Optimize fit for mobile usability
2. Optimize fit for a mobile context
3. Maximize relevance
Read more over at CMS Wire.Add a Comment | Back to Top
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