Mobile Marketing: From Static to Dynamic

By Jillean Kearney on May 22, 2015

It's the "Age of Mobile". 

Currently, more than half of email opens happen via smartphones. 

So it's very important that email campaigns and websites are mobile optimized to capture your target consumer's attention.

If you're a little behind the curve, CMS Wire has outlined the three buckets that mobile optimization can be categorized within:

1. Optimize fit for mobile usability

2. Optimize fit for a mobile context

3. Maximize relevance

Read more over at CMS Wire

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May 22, 2015
Categories:  Web Strategists
Keywords:  Mobile

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