Jeff Hasen, a mobile strategist and founder of consultancy Gotta Mobilize, wrote a guest post for Inc. about how brick-and-motor retailers can connect with shoppers via mobile.
A Consumer Electronics Association report stated that over half of in-store shoppers that own a mobile device prefer to look up information using their phone instead of talking to a store employee.
Almost two-thirds of shoppers say that the information that they gathered themselves using their phone was more useful than anything they read from in-store displays and product literature.
So, how does a retailer combat this? Hasen lays out five ways that brick-and-motor retailers can provide a better shopping experience for mobile users.
Hasen's first suggestion is to integrate mobile, instead of ignoring it. Lowe's, for example, has excelled at integrating mobile usage with in-store shopping.
Sean Bartlett, Lowe's director of Digital Experience, Product and Omni-channel Integration at Lowe's, kicked off an initiative that provided sales associates with smartphones as a way to help shoppers get a better in-store experience using the brand's iPhone app. The app's product locator feature provides shoppers with an easy way to find the store's products and services via interactive maps. It's especially useful given the size of the average Lowe's locations (up to 100,000 square feet).Add a Comment | Back to Top
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