How BuzzFeed's News App Reflects Evolving Online Reading Habits

By Jillean Kearney on June 19, 2015

BuzzFeed's recently launched News app not only reflects the publisher's transformation from viral hit-maker to producer/curator of hard-hitting journalism, it also reflects the evolving reading habits of online audiences.

The app doesn't boast the infinite scroll featured on, because it's becoming apparent among publishers that endless feeds are fatiguing for readers. Instead, when a reader reaches the end of a news stream, they're presented with the message, "You're all caught up" to provide finality. 

"We're not optimizing to force people to tap through to the "Catch Up" stream. At the same time, we want to present a universe of interesting options and stories. It's helpful to signal to people when they've "finished" something, even though news itself is never "over." It's also useful from an editorial perspective - did what we select form a cohesive and useful whole for someone browsing through? And endless scroll is a challenging user experience on mobile," BuzzFeed's news-apps editor, Stacy-Marie Ishmael, told Digiday. Read the rest of her interview about the new app.

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June 19, 2015
Categories:  Web Strategists
Keywords:  AppsBest PracticesContent

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