A brand new study from the Media Insight Project (in collaboration with the American Press Institute and the Associated Press-NORC Center for Public Affairs Research) found out how millennials discover and access online content.
The study found that Facebook is king, and millennials rely heavily on the social network for information.
From the study: "At the same time, in our qualitative interviews, we also repeatedly heard a pushback against Facebook and to some degree social networks as an environment. Various people told us that they are beginning to see Facebook and other platforms as places that are often prone to negativity, that some people use to start arguments, or that are filled with useless, inaccurate, or untrustworthy information."
Search engines ranks as the second most common resource for millennials to get their news and information. Read more about the study's findings over at Folio.Add a Comment | Back to Top
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