A new report from Vital found that the total amount of annual revenue that companies delegate to sales and marketing greatly differs by industry and their strategies.
Vital pulled data from the annual reports of publicly traded companies that saw year-over-year growth last year.
SaaS and social media companies were found to spend the most on sales and marketing, when compared to total annual revenue.
Salesforce, for example, spends 53% of annual revenue on sales and marketing, while Twitter spends 44%.
Check out the infographic below – it outlines how much a handful of SaaS companies invest in sales and marketing, compared to total revenue.
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