How Online Behavior is Fundamentally Changing, According to Facebook

By Jillean Kearney on December 07, 2015

Ed Couchman, Facebook's head of agency relations, recently spoke at the Content Marketing Summit about the fundamental changes in how people behave online.

Couchman stated that the three biggest changes in online behavior are: 

1. The increased move to mobile from desktop.

2. More visual-based communications.

3. A preference for discovery over search on mobile devices.

The increase in visual-based communication is particularly interesting, although not that surprising given the rise of Snapchat, Instagram and the like. People are, more and more, talking to each other using imagery. Just on Facebook, the use of emoji and stickers is up 388% from last year.

"As humans digest information in visual form quicker than in text form, phones are becoming much more visual devices," stated Couchman. 

In the first days of Facebook, the social network was primarily text-based; and users only updated their statuses using one or two sentences. Now, images and videos dominate news feeds. Couchman anticipates, that by 2018, nine out of ten Facebook stories will be audio/visual based.

Via Econsultancy.

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December 07, 2015
Categories:  Web Strategists

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