How the New York Times Got its Community Building Strategy Right

By Jillean Kearney on December 04, 2015

The New York Times has long been admired for its robust online community.

Not many news/media sites are able to spark rich and thought-provoking conversations like the New York Times can.  

Unlike other publishers, the New York Times approaches commenting as more than just a website feature. Instead, the publisher's online community is an essential part of its digital experience. and a strategic way to generate revenue.

A big takeaway from the New York Times' community building is that great user experiences require upfront planning – especially when it comes to mobile. Although there's always room for improvement, the New York Times is doing pretty well by selling its community engagement as a major pro for mobile users. Check out its new subscriber landing page for new subscribers. The landing page emphasizes that readers can create their own personal experience on any device and participate in any conversation via mobile devices.

Read more about the New York Times' community building success over at HubSpot.

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December 04, 2015
Categories:  Web Strategists

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