How The Upshot is Using Geolocation to Personalize Content

By Jillean Kearney on May 06, 2015

The Upshot, the New York Times' data-and-analysis vertical, got really creative with a story about the affects that a neighborhood or city has on a child's chances of escaping poverty.

The Upshot put together an interactive companion piece knowing that most readers want to know what this particular issue looks like close to them. The story uses a reader's IP address to pinpoint their rough location in order to deliver this information automatically.

The result is The Best and Worst Places to Grow Up: How Your Area Compares, an interactive, interesting and dynamic read.

The interactive data was pulled from a study by Raj Chetty and Nathaniel Hendren, Harvard economists, that dives into how a community impacts future income of its children. 

Learn more over at NiemanLab.

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May 06, 2015
Categories:  Web Strategists
Keywords:  ContentUser Engagement

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