How Your Website Can Benefit from Social Proof

By Jillean Kearney on February 25, 2015

Mashable's How Social Proof Can Help Your Website defines social proof as "the art of creating positive influence around your brand using our natural reliance on others for cues that guide our own behavior."

The online sales funnel has evolved to empower the consumer. They are able to fully research products and services by checking out reviews, testimonials and watching demos – all of which are examples of social proof.

By including social proof on your website, you can gain more control of your brand's reputation and boost conversions.

Mashable outlines the ways that social proof can be used on your website.

Once way is to post user-generated content, like photos, videos, reviews, etc.

"Content contributed from your consumers can help validate your product or service, reaffirming purchasing decisions and alleviating any fears or feelings of risk," Grace Smith wrote for Mashable.

Read the full post.

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February 25, 2015
Categories:  Web Strategists

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