The ROI of Social Media Marketing

By Jillean Kearney on December 02, 2014

The ROI of social media campaignsThe latest "Social Business Benchmark" survey completed by Harris Poll for Hootsuite found that marketers are frustrated with the lack of ROI on social media marketing.

Two-thirds of the social media marketers that participated in the survey claim that analyzing and keeping track of social media activities is a major challenge. Over half said that they struggle with designing a social strategy.

Additionally, 55% find it very difficult to align social media strategies across their organization's departments. Analyzinf ROI is a problem too and nearly half of the participants are having difficulty getting "buy-in" from executives for social media campaigns.

MediaPost has more about the Social Business Benchmark survey's findings.

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December 02, 2014
Categories:  Web Strategists

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