The Secret to Successful B2B Content Marketing

By Jillean Kearney on February 18, 2015

The content that your brand produces is important because it establishes your brand's character. That's why your brand's tone of voice, how you write your content, is just as key as its subject matter.

MarketingProfs listed out all the reasons that establishing a consistent tone of voice is the secret to successful B2B content marketing.

First up – a casual, personable tone of voice makes your brand more human.

"People like to deal with people. So they like a brand to have a personality they can recognize and bond with. Sometimes people assume that B2B buyers work in a completely rational way... but businesspeople are still people. They might have more priorities and stakeholders to think about, but given a choice, they'll go with the firm that they feel good about," Andrew Bredenkamp wrote.

Read the full post over at MarketingProfs.

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February 18, 2015
Categories:  Web Strategists

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