The Slow Decline of the Traditional Homepage

By Jillean Kearney on December 01, 2014

Less and less users are visiting a website's homepageOnce upon a time, the homepage was a website's top entry point. But more and more users are discovering a website's content via search and social media without ever having to visit the homepage.

The traditional homepage isn't as important as it once was because, as CMS Wire puts it, every page is a homepage to someone.

A leaked 2014 New York Times report stated: "The value of the homepage is decreasing. Only a third of our readers ever visit it. And those who do visit are spending less time: page views and minutes spent per reader dropped by double-digit percentages last year."

Learn more about how the homepage is evolving over at CMS Wire.

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December 01, 2014
Categories:  Web Strategists
Keywords:  User Engagement

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