• Digital Downloads: 2016 Content Trends

    Digital Downloads: 2016 Content Trends

    According to a new report from Limelight Networks, smartphones have surpassed the desktop to be the dominant device for downloading digital content. 


  • 6 Tips for Growing Your Blog's Audience

    6 Tips for Growing Your Blog's Audience

    Check out these six tips that you can apply now to organize your blog's operations and start growing your audience. 

  • How Often Should You Check Metrics?

    How Often Should You Check Metrics?

    Monitoring the performance of your website and online marketing initiatives can be a little overwhelming when you consider all of the metrics and information that is at your fingertips all the time. We break down which metrics should be monitored on a  daily, weekly, monthly and yearly basis.

  • How to Design & Implement a Workflow for Publishing Online Content

    How to Design & Implement a Workflow for Publishing Online Content

    The best way to maintain and standardize the quality of your website's content is to design and implement a publishing workflow that is managed by your content management system.

  • How to Make Your Website More Accessible

    How to Make Your Website More Accessible

    The Accessibility for Ontarians with Disabilities Act (AODA) is legislation enacted by the provincial government in 2005. It set out goals and guidelines to make Ontario accessible by the year 2025. An accessible website accommodates the different ways that people with disabilities navigate websites and consume online content.

     

  • How to Use Your CMS to Help Improve Online Brand Consistency

    How to Use Your CMS to Help Improve Online Brand Consistency

    A lack of brand consistency can ultimately be confusing for your audience. However, your CMS can help combat the challenge of keeping branding consistent by using it as a hub for branding guidelines.

  • Best Practices: Migrating Content to A New CMS

    Best Practices: Migrating Content to A New CMS

    Retiring a content management system and moving to a new platform always requires the (sometimes tricky) process of content migration. Content migration is the process of moving existing web content to a new platform, and every website's content migration is unique.

  • Tips for Building a Successful Content Marketing Strategy

    Tips for Building a Successful Content Marketing Strategy

    Content marketing is a fantastic tactic to capture the attention of customers and prospects, but successful content marketing requires a well thought out and well executed strategy. Here are our tips for creating a successful content marketing strategy to tell your brand story the best way you can.

  • How to Perform a Content Audit to Improve Quality & Relevance

    How to Perform a Content Audit to Improve Quality & Relevance

    It happens. Websites get messy. They lose organization. They become over-stuffed with content. Performing a content audit is a great way to clean up a site, cut out anything that doesn't fit and make adjustments to improve quality and relevance.

  • Responsive Design or a Mobile Website? Which One is Right for You

    Responsive Design or a Mobile Website? Which One is Right for You

    Both a responsive design and a mobile website are great options when it comes to optimizing your…

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