One of the most prominent hindrances to a marketer's productivity is fear. Some of the most effective marketing tactics are really intimidating to implement; and Quicksprout outlined five of the scariest.
Responsive design can be an extremely useful tool and solution when employed properly and for the appropriate problems. It also involves a lot of planning, and here's what to consider if you’re thinking about taking the plunge.
Your audience’s very first impression of your business almost always happens online. In fact, a Stanford study found that 75% of users admit to making judgements about a company based on their website. If your online presence isn’t up to snuff, a redesign is just the remedy.
Three-fourths of online consumers like when brands cater messaging and offers to their interests; and about the same amount of online consumers get frustrated with websites that display content irrelevant to their interests. Enter: dynamic personalization, an increasingly important eCommerce tool.
On the hunt for a new content management system? All of the available content management systems can generally fit into one of two buckets: proprietary and open source. The simplest definition of a proprietary content management system is a platform that is built and maintained by one company.
According to new research published by Bain & Company, B2B marketers are falling behind when it comes to creating engaging and dynamic digital experiences.
This year will be huge for mobile commerce, especially after the surge in mobile shopping during the 2015 holiday shopping season.
Earlier this year at a Barclay's conference, Mondelēz’s chief growth officer Mark Clouse said that the company has a huge growth opportunity to grow through eCommerce. By 2020, the company (which owns brands like Oreo, Ritz and Trident) plans to increase its online sales tenfold. That's a jump from $100 million to $1 billion annually.
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