• What is "Brand Activation" and Why is it Important?

    What is "Brand Activation" and Why is it Important?

    "Brand activation" is a new buzzy term within the marketing industry – but what does it mean? "Brand activation" is, simply, the process of introducing and making your brand known to people.
  • The Scary, but Effective, Marketing Tactics

    The Scary, but Effective, Marketing Tactics

    One of the most prominent hindrances to a marketer's productivity is fear. Some of the most effective marketing tactics are really intimidating to implement; and Quicksprout outlined five of the scariest.

  • Responsive Design Planning Tips

    Responsive Design Planning Tips

    Responsive design can be an extremely useful tool and solution when employed properly and for the appropriate problems. It also involves a lot of planning, and here's what to consider if you’re thinking about taking the plunge.

  • It Might Be Time for a Website Redesign if...

    It Might Be Time for a Website Redesign if...

    Your audience’s very first impression of your business almost always happens online. In fact, a Stanford study found that 75% of users admit to making judgements about a company based on their website. If your online presence isn’t up to snuff, a redesign is just the remedy.

  • Eye-tracking Study Reveals How Consumers View Online Display Ads

    Eye-tracking Study Reveals How Consumers View Online Display Ads

    Mediative conducted an eye-tracking study to find out whether people actually notice online display ads. The study used 39 participants of all ages, and they were asked to complete specific search tasks in order for the researchers to find out if they took notice of the ads and which formats saw the highest engagement.
  • Dynamic Personalization Inspiration for eCommerce Websites + How to Get Started

    Dynamic Personalization Inspiration for eCommerce Websites + How to Get Started

    Three-fourths of online consumers like when brands cater messaging and offers to their interests; and about the same amount of online consumers get frustrated with websites that display content irrelevant to their interests. Enter: dynamic personalization, an increasingly important eCommerce tool.

  • Battle of the Content Management Systems: Proprietary vs. Open Source

    Battle of the Content Management Systems: Proprietary vs. Open Source

    On the hunt for a new content management system? All of the available content management systems can generally fit into one of two buckets: proprietary and open source. The simplest definition of a proprietary content management system is a platform that is built and maintained by one company.

  • Study Finds that B2B Marketers Are Falling Behind in Digital

    Study Finds that B2B Marketers Are Falling Behind in Digital

    According to new research published by Bain & Company, B2B marketers are falling behind when it comes to creating engaging and dynamic digital experiences.

  • Mobile Commerce in 2016: Where it's Headed

    Mobile Commerce in 2016: Where it's Headed

    This year will be huge for mobile commerce, especially after the surge in mobile shopping during the 2015 holiday shopping season.

  • Mondelēz's Big Plan to Increase its eCommerce Sales x 10 by 2020

    Mondelēz's Big Plan to Increase its eCommerce Sales x 10 by 2020

    Earlier this year at a Barclay's conference, Mondelēz’s chief growth officer Mark Clouse said that the company has a huge growth opportunity to grow through eCommerce. By 2020, the company (which owns brands like Oreo, Ritz and Trident) plans to increase its online sales tenfold. That's a jump from $100 million to $1 billion annually.

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