Last week, Google officially rolled out the second iteration of its mobile-friendly update. Now, Google has announced that the new version of its mobile-friendly testing tool is live.
This update increases the mobile-friendly ranking signal's effect; so if your site is already optimized for mobile, there's nothing to worry about.
An easy way to learn more about your audience – and their content consumption habits – is by taking advantage of Google Analytics and the metrics that it offers. You can see who is visiting your site, what they're viewing, where they're coming from and more.
We take a look at the key elements that contribute to making an omni-channel experience successful – consistency, convenience, personalization, empowerment and social media savvy.
Technology has had a huge impact on the way that people shop, both in-store and online. It's common for a shopper's path-to-purchase to include stops at every single one of a retailer's touch points.
Copywriting and web design are usually handled completely independently when it comes to launching a new website, but the two are intrinsically linked and rely on each other to make the most impact on an online audience. Find out how to get the two creative schools to work together.
Determining whether you can use a particular photo (one that you found via Google, for example) to illustrate a blog post without breaking any copyright laws isn't always easy.
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