Google has many free tools that are easy-to-use and be can highly valuable for every digital marketer. These are the top eight free offerings from Google that should be in every marketer's tool box.
Digital marketing is becoming a bigger budgetary priority for brands. Econsultancy's Marketing Budgets 2015 Report found that 77% of marketer say their companies plan to increase investment this year.
Google provides two free tools that marketers can take advantage of to increase their presence within the search engine's results pages and to boost search traffic.
What exactly is link building? It's the process of building external hyperlinks (backlinks) from other websites to your own. And it's a necessary evil.
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