Email marketing success can be measured based on best practices and key performance indicators. MarketingProfs rounded up seven metrics that all email marketers should be paying attention to.
Google Analytics' Content Grouping feature allows you to categorize your content based on set rules. This feature provides deeper insight and analysis as it provides the ability to view your website's data based on a group of related values.
A recently published Customer Experience Optimization report by Econsultancy and Ensighten found that improving online customer experiences is a top priority for many organizations.
Launching a blog can be intimidating for a business that has yet to dip their toes into the waters of content marketing. Determining content schedules, topics and more can all be hard things to nail down. Check out these six tips that you can apply now to organize your blog's operations and start...
In order to take advantage of your employee's social savvy-ness, you have to create the types of content that they would want to share.
It's not the greatest feeling in the world when you login to Google Analytics only to see a major drop in your website's or app's traffic – especially when you don't know why or how it happened. When that happens, it's best to start your investigation by determining whether the traffic drop is...
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