Page views or unique visitors? Which one should you focus on? It depends on what your goals and objectives are, in terms of your website, and your audience.
What exactly is link building? It's the process of building external hyperlinks (backlinks) from other websites to your own. And it's a necessary evil.
Before you start writing a blog post, it's important to do your research first. In fact, research is an integral component of any great blog post. In order to use your content to position your brand an industry though leader, you have to back up your ideas with credible info.
Monitoring the performance of your website and online marketing initiatives can be a little overwhelming when you consider all of the metrics and information that is at your fingertips all the time. We break down which metrics should be monitored on a daily, weekly, monthly and yearly basis.
Sticking to a consistent blog schedule isn't always easy. Writer's block, responsibilities and a whole slew of things can get in the way of producing content. Here are some tips and tricks to ensure that you keep your blog regularly updated with new posts.
URL format is an important element of on-page search engine optimization. Optimizing URLs can make a website increasingly discoverable and click-able on result pages.
Google announced on its Official Webmaster Blog that it will be making some updates to the mobile-friendly algorithm that was launched last year in April.
It's easy for a blog's homepage to become an after-thought when you're busy worrying about publishing quality content on schedule, optimizing your headlines for search and the like. But the homepage of your business' blog is an important component to your success.
The best way to maintain and standardize the quality of your website's content is to design and implement a publishing workflow that is managed by your content management system.
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