Before you start writing a blog post, it's important to do your research first. In fact, research is an integral component of any great blog post. In order to use your content to position your brand an industry though leader, you have to back up your ideas with credible info.
Monitoring the performance of your website and online marketing initiatives can be a little overwhelming when you consider all of the metrics and information that is at your fingertips all the time. We break down which metrics should be monitored on a daily, weekly, monthly and yearly basis.
Sticking to a consistent blog schedule isn't always easy. Writer's block, responsibilities and a whole slew of things can get in the way of producing content. Here are some tips and tricks to ensure that you keep your blog regularly updated with new posts.
URL format is an important element of on-page search engine optimization. Optimizing URLs can make a website increasingly discoverable and click-able on result pages.
It's easy for a blog's homepage to become an after-thought when you're busy worrying about publishing quality content on schedule, optimizing your headlines for search and the like. But the homepage of your business' blog is an important component to your success.
The best way to maintain and standardize the quality of your website's content is to design and implement a publishing workflow that is managed by your content management system.
Optimizing images for search engines is a very easy way to improve on-page search engine optimization. By correctly describing images – and using proper keyword placement – in file names and alternative text fields, you can help boost organic search rankings.
Page titles, or title tags in SEO speak, are one of the most important elements of on-page search engine optimization. This is what you need to know about writing a user- and search engine-friendly title tag.
The Accessibility for Ontarians with Disabilities Act (AODA) is legislation enacted by the provincial government in 2005. It set out goals and guidelines to make Ontario accessible by the year 2025. An accessible website accommodates the different ways that people with disabilities navigate websites and consume online content.
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