Articles

  • What’s More Important: Page Views or Unique Visitors?

    What’s More Important: Page Views or Unique Visitors?

    Page views or unique visitors? Which one should you focus on? It depends on what your goals and objectives are, in terms of your website, and your audience.

  • Two Safe & Easy Link-Building Strategies to Start Your Off-Page SEO

    Two Safe & Easy Link-Building Strategies to Start Your Off-Page SEO

    What exactly is link building? It's the process of building external hyperlinks (backlinks) from other websites to your own. And it's a necessary evil.

  • Blog Topic Research: Tips for Organizing Ideas & Streamlining the Process

    Blog Topic Research: Tips for Organizing Ideas & Streamlining the Process

    Before you start writing a blog post, it's important to do your research first. In fact, research is an integral component of any great blog post. In order to use your content to position your brand an industry though leader, you have to back up your ideas with credible info.

  • The 5 Chrome Extensions that Every Digital Marketer Should Install

    The 5 Chrome Extensions that Every Digital Marketer Should Install

    Installing the right Chrome extensions can make a digital marketer's day-to-day a lot easier. They can increase productivity, organize your work, create structure and provide insight into target consumers and audiences.
  • How Often Should You Check Metrics?

    How Often Should You Check Metrics?

    Monitoring the performance of your website and online marketing initiatives can be a little overwhelming when you consider all of the metrics and information that is at your fingertips all the time. We break down which metrics should be monitored on a  daily, weekly, monthly and yearly basis.

  • How to Stick to A Strict Blogging Schedule

    How to Stick to A Strict Blogging Schedule

    Sticking to a consistent blog schedule isn't always easy. Writer's block, responsibilities and a whole slew of things can get in the way of producing content. Here are some tips and tricks to ensure that you keep your blog regularly updated with new posts.

  • How to Create SEO-Friendly URLs

    How to Create SEO-Friendly URLs

    URL format is an important element of on-page search engine optimization. Optimizing URLs can make a website increasingly discoverable and click-able on result pages.

  • Google to Increase Effects of Mobile-friendly Algorithm in May

    Google to Increase Effects of Mobile-friendly Algorithm in May

    Google announced on its Official Webmaster Blog that it will be making some updates to the mobile-friendly algorithm that was launched last year in April.

  • Best Practices for the Homepage of Your Company's Blog

    Best Practices for the Homepage of Your Company's Blog

    It's easy for a blog's homepage to become an after-thought when you're busy worrying about publishing quality content on schedule, optimizing your headlines for search and the like. But the homepage of your business' blog is an important component to your success.

  • How to Design & Implement a Workflow for Publishing Online Content

    How to Design & Implement a Workflow for Publishing Online Content

    The best way to maintain and standardize the quality of your website's content is to design and implement a publishing workflow that is managed by your content management system.

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